The design process starts with correctly framing the challenge through a series of conversations facilitated through interviews and workshops that help to set the context. Some of the metrics to identify the right challenge are: Has it taken all constraints into account? What does it set to achieve and by when? Does it encourage diversified solutions? Through the discovery stage, we also determine the purpose to get a clear sense of direction and impact our efforts will generate.

As we're framing the design challenge and clarifying our purpose, we listen to the voices loud and quiet to understand who they are, how they live and what they seek to achieve. We tap into our diverse research methods to get a compelling understanding of how all your targeted behaviour sets operate. It's a great way to uncover knowledge gaps and opportunity areas for your organisation.

Co-developing ideas, roadmaps and plans enable all parts of the business to have ownership and see their priorities at play within the solutions. These are only valuable if they become real. To ensure maximum impact, we set a roadmap that is technically scalable and cost-effective, with practical strategies that can be realized.

The implementation phase is when the project begins to come together, and there’s hardly anything more exciting than that. We have access to an intuitive design and tech team that set up, run and refine a solid process with the latest tools and methodologies (Scrum, Kanban, etc.), with a continuous loop of review, updates, deployment and testing.

Designing the future is a creative act. We use a wide range of strategic tools and methods to help organizations take advantage of untapped opportunities in the market, including research, ideation, market strategy, forecasting, technology planning, and business modelling. But we start with the bigger question that can transform businesses: What impact it can have on the users' lives?